Evening Post 1901 advertising - 1

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EPMasthead.jpg
1901 advertising - Edition 1
BNA21Ad1901RMStores.jpg
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BNA21Ad1901Undertakers.jpg
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BNA21Ad1901VoisinFlags.jpg
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BNA21Ad1901Quenouillere.jpg
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BNA21Ad1901Ching.jpg
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BNA21Ad1901Gale&LeSeelleur.jpg
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BNA21Ad1901Payn&Legg.jpg
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BNA21Ad1901Whitwill.jpg
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BNA21Ad1901Seeds.jpg
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BNA21Ad1901Poultry.jpg
What Jersey businesses
advertised in 1901
This is our third special compilation edition of the Evening Post looking back at advertising in the newspaper's columns. We jump from 1899 to 1901 because, for reasons unknown, the British Newspaper Archive does not contain the 1900 issues.

The newspaper published daily from Monday to Saturday, still as four broadsheet pages. There was no local news on the front page, scarcely a national or international story, and usually just a digest of minor news items from across the Channel, under the heading Patchwork.

The notable exception was the announcement of the death of the much-loved monarch Queen Victoria on 22 January. But the aftermath of her demise including the proclamation of her eldest son 'Bertie' as King Edward VII, were soon relegated to the inside pages, and advertisements again dominated the front page.

The one immediately below shows that a performance of the pantomime Aladdin gave patriotic Jersey folk the first opportunity to sing the praises of their new King

We reproduce another fascinating selection of adverts here, trying to spot business trends in the new century; looking for businesses which are still active 120 years later; and examining some of the products and services advertised in a little more detail.

Some adverts include prices. They can be converted to 2021 prices by multiplying by 130. So, an item priced at one shilling, would have cost approximately £6.50 at today's values.
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BNA21Ad1901GodSaveTheKing.jpg
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BNA21Ad1901OgdensCigarettes.jpg
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How attitudes to smoking have changed. Tobacco products can no longer be advertised, because we know what they do to the body, but in 1901 Ogden's cigarettes were promoted as 'absolutely pure'!
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BNA21Ad1901Hettich.jpg
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Hettich was a new advertiser, having opened at No 1 King Street during 1900. They are still there today, of course
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BNA21Ad1901Cycle.jpg
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BNA21Ad1901DeVeullePort.jpg
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BNA21Ad1901LeRossignolCoal.jpg
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BNA21Ad1901Lecaudey'sCake.jpg
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BNA21Ad1901Kidneys.jpg
BNA21Ad1901BootsCompetition.jpg
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BNA21Ad1901CherryCoughCure.jpg
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BNA21Ad1901HouseAdvertisingLeGallaisBathSt.jpg
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What a good idea. Advertise your house for sale to newcomers from England in Le Gallais quarterly publication. Did this start a trend? No Housing laws then to restrict sales
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BNA21Ad1901DrugStore.jpg
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BNA21Ad1901BonnetBox.jpg
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BNA21Ad1901deGruchy.jpg
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BNA21Ad1901Langtry'sFavourite.jpg
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BNA20Ad1899BlueCrossTea.jpg
The advert on the left was for Boot's the chemist, which in 1901 only occupied No 25 Queen Street. Now it has spread to take in Nos 23, 27 and 29. Who would have thought that this was the place to buy your spring-cleaning requirements 120 years ago? To promote their range of housemaid's gloves, soft soap, metal polishes, furniture cream, hat varnishes, etc, Boot's held a poetry writing competition with some attractive prizes - remember £10 was the equivalent of about £1,300 today. But who would have time to write poetry with all that spring-cleaning to do? Probably the lady of the house who would not even have thought to supervise the housemaid while she got on with the work
BNA20AdTea&Dyeing.jpg
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BNA21Ad1901LeRuez.jpg
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BNA21Ad1901LeCouteur.jpg
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BNA21Ad1901LeMasurierSale.jpg
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BNA21Ad1901Zithers.jpg
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BNA21Ad1901SkatingGloucesterSt.jpg
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BNA21Ad1901SummerDresses.jpg
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BNA21Ad1901ViewsOfWar.jpg
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An evening outing to Seaton Chapel to learn more about the South African War - we now know it as the Boer War -seems like an ideal diversion. But one wonders how graphic those '50 splendid dissolving views' of the conflict might have been.
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BNA21Ad1901Whisky.jpg
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BNA21Ad1901Beghin.jpg
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BNA21Ad1899Lantern.jpg
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